Associate Brand Marketing Manager - Disney+, NatGeo & Corp Social

工作 ID 10121290 地點首尔特别市, 大韩民国 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 May 09, 2025

申請

工作概要:

Associate Brand Marketing Manager – Disney+, Nat Geo & Corp Social

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role & Team:

At The Walt Disney Company Korea, storytelling is at the heart of everything we do. We seek an experienced and dynamic Associate Marketing Manager to drive the strategic brand management of Disney+, National Geographic, and Corporate Social channels.

You will play a critical role in reinforcing Disney+‘s brand positioning, enhancing Nat Geo’s resonance, and leading corporate social media activities – ensuring brand love, consumer engagement, and business growth.

This position sits within the Brand & Franchise Marketing team, collaborating closely with two other Associate Brand Managers (Marvel/20th Century and Disney/Pixar/Lucas), as well as with media, content marketing, and corporate communications teams.

We are looking for a strategic yet creative brand marketer with operational excellence who can bring critical thinking, data-driven insights, and a high degree of stakeholder management.

What You Will Do:

Brand Strategy & Execution: Develop and implement the annual brand strategy and marketing plans for Disney+, Nat Geo, and Corporate Social, aligning with company priorities. Manage brand performance across awareness, familiarity, affinity, and engagement KPIs.
Disney+ Brand Stewardship: Lead Disney+ brand building efforts, partnering closely with content marketing teams to ensure differentiated brand positioning in Korea. Initiate and manage branded content projects that elevate the Disney+ brand identity.
Social Media Leadership: Oversee the strategy and execution for owned social channels (Disney Korea, Disney+ Korea, Marvel Korea, 20th Century Korea, National Geographic Korea, Star Wars Korea), including content ideation, calendar management, social listening, community management, and risk mitigation.
Stakeholder Collaboration: Lead cross-functional collaboration across internal teams (APAC, Headquarters, and Korea local teams) and external partners. Serve as the brand marketing voice across content, media planning, strategy, and corporate communication teams.
Data-driven Insights: Drive brand health tracking, analyze consumer and market research, extract actionable implications, and incorporate findings into strategies and campaigns.
Creative Excellence: Develop strategic creative briefs and manage agency partners to deliver breakthrough, consumer-relevant brand communications.
Agency Management: Manage AOR and social agencies to ensure best-in-class campaign development and execution.
Internal Synergy: Provide thought leadership, knowledge sharing, and strategic partnership within the Brand & Franchise team to inspire and elevate team performance.

Required Qualifications & Skills:

8+ years of progressive marketing experience in FMCG, tech, or entertainment industries.
Strong strategic thought leadership grounded in critical thinking, data analysis, and business acumen.
Proven excellence in holistic brand management: from insight mining, strategy development, audience targeting, campaign briefing, to execution and agency management.
Experience managing social media platforms and developing social-first campaigns.
Highly skilled in stakeholder management, with a collaborative, persuasive, and proactive communication style.
Creativity balanced with operational rigor: ability to deliver fresh, innovative ideas while ensuring flawless execution.
Excellent verbal and written communication skills in both Korean and English.
Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Korea), LLC，其所屬的業務部門是 The Walt Disney Company (APAC)。

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